EAT GRIM - CAMPAIGN COMMUNICATION
This project is about identifying and decoding a company’s identity and concepts in the digital (and physical) world - with a view to disrupt and re-design conventional practices and communication. The focus is on working strategically with campaign communication elements with an innovative mindset. GRIM means "ugly" in Danish and sheds light on everything dysfunctional across today's food value chain.1/3 of all fruits and vegetables are discarded due to beauty standards, overproduction, too much packaging and the exploitation of farmers.